We often leap-frog the step of asking and finding answer(s) to the question of why we’re getting what we’re getting- before we apply possible solutions.

With increasing pressures to meet monthly financial obligations it's easy to focus on quick fixes and be in monthly survival mode. This must stop!

With this module you will:

• Use exercises to help you think differently- to see the possibilities!
• Visualize yourself reaching your goal 12 months from now
• Outline what you will do to reach your goal

 How to Attract the Affluent

They don’t want to keep up with the Joneses, they want to be different than the Joneses.

Word-of-mouth is critical, must be earned, and is the basis for a great marketing message.

The affluent is 400 times more likely to ask around than an average consumer

With this module you will:

• learn what motivates the 28% of those who will pay you more
• get an effective marketing message that attracts the most desirable people
• learn what you need to do to be the photographer to the rich

Are you on the wrong track?

Here are a few warning signs:

• Do too many people think there are few differences in photographers' products and services?
• Has your business stalled, or worse, declined?

Success comes from change. But the solution is NOT imitating what others are doing. If that's what you've been doing, how's that working for you?

With this 180 degree module you will:

• quickly identify what you need to get on the right track and to get moving
• establish a new business model that is clear, meaningful, and uniquely yours
  

The most common mistake is to set a financial goal (or not even have one) and then look for promotions, advertising, and special offers that will produce the sales to reach it.

If your plan is to start throwing stuff at the wall to see what sticks, you'll usually only end up with a messy wall.

With this module you will:

• Identify the reasons for the successes and problems that have caused your business to stall or decline
  
• identify what you need to STOP doing
• find ways to IMPROVE what is already working
• what you need to ADD to reach your goal

If having great images displayed on a pretty web site were enough, you'd already have enough business.

Let's face it. Unless you're a photographer or graphic designer, visitors to your site won't be impressed by graphics, more flash, or bigger images.

Yes, you get complements, but ask yourself if a pretty site is enough, why don't more people call for appointments.

• an online presence that both drives sales and takes Viral Marketing to a whole new level.
  
• a site that will be a powerful photo marketing machine.

This is for you if:

• you can't change photos, or content on your site as often as you'd like.
• you don't get enough traffic to yoru site
• you get lots of hits, but not enough email or calls
• if your site ranking is too low, or if you don't know what this means.

NOTE: included in our Program fee is a complete web site hosting.

The base for creating BUZZ must be your message, or story, about the extraordinary things you do that clients will want to tell others about.

We bring Viral Marketing to a whole new level. As an example, you can expect our Senior BUZZ Maker to draws thousands of people to your site in a two week period.

These tools will get people talking about your photography, services, products, and the experience.

Studios target two primary buying groups: the majority, those who buy discretionary products and services when they need them, and the early buyers who are always open to buying extraordinary products that satisfy their need to make a status statement.

If you can attract the early buyers with extraordinary photography, service, and products, they’ll help you attract the majority.

With this module you'll get the tools and learn:

• Don’t market to the masses with a broad appeal hoping to attract a small percent (the masses aren’t looking for a photographer and won’t notice your advertising)

• Word-of-mouth is the best marketing, but will only come from people who are looking for, and discover things that are extraordinary.

• People looking for things that are extraordinary understand that when they find them, they won’t be on sale.

• Market more than great photography. People expect great photography. You must promote new products and services that feature great photography.

You probably know that you need to be in the social media space, but aren’t sure of how and when to participate.

You know that social media is becoming an important part of the marketing mix, but the potential risks and required trasparency seems overwhelming.

With this mdoule we'll show you how to use patience and persistence to make important connections in the online world.