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Marketing Solutions for
Professional Photographers
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The perfect way to
showcase your
photography and products.
Build client loyalty and repeat business with easy-to-use online email marketing by 3 LENSES.
- Email Marketing lets you keep your customers up-to-date on new arrivals and upcoming sales.
- Online Survey gives you feedback on customers' buying experience and product satisfaction.
- Event Marketing lets you set up, promote, manage, and track the success of special events or private sales at your store.
In no time you can:
- Offer exclusive savings to loyal customers
- Promote special events, promotions, and themes
- Track email results to gauge success and shape new promos
Sample email templates:
You'll get a wide selection of newsletter templates, and event invitations.
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When you use a 3 LENSES web site you can plug in
our EMAIL MARKETING Module
Send as many emails as you want, anytime. No monthly fees.
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- Schedule a series of regular emails such as newsletters, special pricing, and new product announcements weeks or months in advance and they will go out on schedule with Email Campaigns.
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- Track your results See who's reading your emails and clicking on your links in real time, and track the performance of all of your email marketing communications over time.
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Easy-to-apply Surveys
Asking for feedback has never been easier or faster! 3 LENSES Web Survey offers questions already written — add more, delete others, and rearrange or edit them as you wish. Add your logo, photos, and company colors to make it your own. Use whichever template you want whenever you need it. We have different templates for practically any market need:
- Customer & Client Satisfaction: Make sure they're happy with you and your service.
- Audience Interest: Find out if your clients would be interested in a new product or service you are thinking about offering—before you commit time and resources to it.
- Studio Experience: Ask how happy customers were with their last purchase from you, how likely they are to choose you in the future, and whether they would recommend you to others.
- Testing New Products & Services: Measure interest in new products, prices, and service.
- Follow-up: Learn more about their recent order placed, support call, or session cancellation.
- Event Planning & Feedback: Ask them what kind of event they want, or how they liked a recent one you hosted.
- Reader Satisfaction: Find out how to get your email newsletters, website, and blog on your customers' "must read" list.
- Website Feedback: Gather instant feedback from your customers on your website. Find out how often people visit your site, how easy it is for them to navigate, and how useful it is to them.
- Employee Feedback: Continue to keep your employees satisfied and reward those that excel.
- Studio-specific: These templates include customizable questions all designed for today's studios.
- Or start from scratch and build your own!
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Step-by-step Email Creation
We've got everything you need to get started building effective, professional email newsletters. They'll get your clients interested in what you're doing and saying—and get them to take action! You don't need any special technical or design skills with 3 LENSES Email Marketing. There's nothing to it! You can do this and get winning results.
Choose from dozens of templates
- Use whichever templates you want, whenever you want.
- Check out our targeted templates for each client group
- Create your own layout from scratch: just point, click, drag, and drop!
Get your email newsletter ready to go
- Plan a subject line that will entice readers to open your email
- Set up your "from" name to go on your emails, so that readers recognize it as being from your business
- Expand your reach with the "email-to-a-friend" option
Customize your email newsletter to make it yours
- Add your logo, and pick colors and fonts to match your studio's look and feel
- Upload your images and add your message
- Personalize and target your emails to each individual and their preferences
Select your email list for recipients
- Import your existing list from Excel or many common databases
- Group your contacts by their common interests
- Send targeted newsletters to different groups
Schedule your email campaign for delivery
- Preview your email campaign to make sure it's perfect
- Send it now or schedule it for later
- Use the Autoresponder feature to automatically send frequent messages like "Welcome" or "Thank You" emails
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Email Marketing List Development
Use Email Marketing Program makes it practical to send email - even when you're busy. The first step is to create a list of past, current, and potential clients. Creating a list of potential clients can be done in several ways.
- Adding our Opt-in Module to your site will allow visitors to add themselves to lists including seniors, families, children, and wedding.
- You can import individual or lists of email address from past and current into your lists
- Use our Email Harvesting promotions to give potential clients a reason to opt-in or provide their addresses and begin your email campaigns
Start and grow your permission-based mailing list
- Add our Opt-in Module button to your website to collect visitors'
email addresses
- Ask for email addresses from client who call or visit your studio. The benefits to them include providing special VIP pricing and product offers, and to further improve your customer service communication with them.
- Add our "Forward-to-a-Friend" link in your email campaigns to reach
new people
Import your existing list the way you want
- Type or copy and paste your email addresses into your Email Marketing database
- Easily import your permission-based file: Excel (.xls), comma separated value (.csv), and text (.txt)
- Import effortlessly from Microsoft Outlook®, Outlook Express®
Group your contacts into targeted email lists for powerful results
- Segment your lists by catagory: seniors, children, families, weddings, business, sports, events, etc.
- Combine multiple email lists into a new, single email list when you need one big mailing. We even make sure people on multiple lists only get one message
Keep your list up-to-date, and reliable
- You can access and update your contact database from any computer, whenever you want
- Our SafeUnsubscribe form asks contacts why they leave, so that you can make changes to improve retention
- Let contacts choose which email communications they want to receive from you
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September 03, 2010
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