Failure Is Good! It’s likely you’ve taken risks with a new promotion, or new pricing structure, and for whatever reason, it failed (at least in the short-term) to produce the sales or response rate you wanted. But a bad month, or even a bad year, can actually be a “Good Failure.” Today, with our industry in transformation, a “good failure” can be much better than a “weak success”. A weak success is realized when you do the same thing(s) as before, and the result is a small increase in sales. A good failure is the result of trying a new thing, with the potential to attract new clients, but it fails because it was ahead of its time, or a little too “out there”. When you only try things that are sure to succeed, you’re only imitating something that’s already being done by most of your competitors. If you want to be more

appealing to clients this year, you must be  innovative, and be willing to accept the potential of failure. I believe that if you’re not failing more often than you’re succeeding, you’re not innovating. And if you’re not innovating, long-term failure is inevitable. I encourage photographers to push themselves, and their clients beyond their comfort zones, because complacency, and a failure to innovate, will result in the loss of clients to more aggressive competitors. If your photography, products, and services aren’t new they will become less, and less appealing.    Below is a list of potential areas for new innovation: Client experience- it hasn’t changed much in decades and accounts for why many people find studios less appealing

Pricing- there are five groups of clients with different levels of budget and value for photography; you shouldn’t treat everyone the same Products- clients’ expectations are dramatically different than ten years ago, and a failure to respond is another reason why people find studios less appealing. Would you keep going to the same restaurant if they never changed their menu? Would you go out of your way to recommend it to your friends?  If you want help, or would like to discuss a program that includes all the materials you will need, contact me. Innovation is easy! Innovation has the potential to attract clients and increase sales. But innovation doesn’t just happen, you must force yourself to create it, and be willing to fail more times than you will succeed! Marketing- most methods don’t get better with time